Style Exploration
The client wanted to develop assets for an indiegogo campaign that had a unique look and feel, but still felt like an extension of the Pakt brand. We began by exploring a few different styles for the campaign. Timeliness was key to this project, so in each visual direction we not only provided some general inspirational imagery, but also applied that aesthetic to a variety of campaign assets. This helped the client visualize the campaign as a whole and ultimately make a more informed decision. After choosing the Journey Line direction, it was off to the races.
The Campaign
The Pakt brand is rooted in simplicity. Each bag is designed with minimalism in mind so that the user has everything they need and nothing they don’t. The journey line hits on this core value through and through. It is simple but dynamic and is thoughtfully utilized to highlight the products while also telling their story—carry anything, go anywhere.
All of the assets in this project were utilized on Pakt’s Indiegogo campaign to raise funding for this collection. We used a combination of in-context and studio photography to tell the story of the collection and call out the features of each bag.
Packaging
In addition the indiegogo campaign assets, we also created some collateral material for the packaging and shipping of the bags which included a pamphlet and custom wrapping paper.
